Feeding the Business (and Almost Letting It Die)
At one point, we were bridging monthly payroll from our personal accounts. Month after month. No salary. No profit. Just two guys funding a business they hoped would work. We had conviction. We had customers. But the model wasn’t working fast enough. And it started to feel like we were doing everything right – without […]
How Hiring in the US Almost Killed Superpowers
In the early days of Superpowers, we were proudly U.S.-only. COVID had just hit. Unemployment was spiking. We wanted to support our country. We believed in creating great jobs here. It felt like the right thing to do. And honestly? It was – until it wasn’t. The Story We launched Superpowers with a belief that […]
We Stopped Iterating. We Made a Leap
After a year of building, fixing, and tweaking, we finallyadmitted: yet another incremental improvement wasn’t goingto get us there. We needed a reset. The original product wasn’t broken – it was wrong. The Story Early on, we kept thinking we were close. If we just refined the pitch… If we just onboarded better… If we […]
How a Cookie Recipe Almost Killed Our First Business Model
In the early days of Superpowers, we had a beautiful vision. What if you could delegate complex projects to an assistant the same way you bake cookies? You’d just hand them a “recipe” – step-by-step instructions –and they’d go make it happen. Ads launched. CRM cleaned.Slides built. Cookies baked. No muss, no fuss. We thought […]
The Founding Myth
Why we built a company for the freedom we didn’t have. Every founder starts with a dream. Ours was simple: what if we could build a business from day one that didn’t consume our lives? We didn’t want another “successful” company that only worked because we were grinding ourselves into dust. We’d both done that. […]
Supercharge Your EA Relationship – First 90 Days
You’ve met your right-fit Executive Assistant—congratulations! You’re already clearing the way to focus on what matters most. So, what’s next? To help you build a high-trust, high-impact partnership, we’ve created the First 90 Days Onboarding Series. It’s a simple, strategic roadmap designed to strengthen your working relationship and unlock your EA’s full potential. Here’s What […]