We Stopped Iterating. We Made a Leap

After a year of building, fixing, and tweaking, we finallyadmitted: yet another incremental improvement wasn’t goingto get us there. We needed a reset. The original product wasn’t broken – it was wrong. The Story Early on, we kept thinking we were close. If we just refined the pitch… If we just onboarded better… If we […]

How a Cookie Recipe Almost Killed Our First Business Model

In the early days of Superpowers, we had a beautiful vision. What if you could delegate complex projects to an assistant the same way you bake cookies? You’d just hand them a “recipe” – step-by-step instructions –and they’d go make it happen. Ads launched. CRM cleaned.Slides built. Cookies baked. No muss, no fuss. We thought […]

The Founding Myth

Why we built a company for the freedom we didn’t have. Every founder starts with a dream. Ours was simple: what if we could build a business from day one that didn’t consume our lives? We didn’t want another “successful” company that only worked because we were grinding ourselves into dust. We’d both done that. […]

Supercharge Your EA Relationship – First 90 Days

You’ve met your right-fit Executive Assistant—congratulations! You’re already clearing the way to focus on what matters most. So, what’s next? To help you build a high-trust, high-impact partnership, we’ve created the First 90 Days Onboarding Series. It’s a simple, strategic roadmap designed to strengthen your working relationship and unlock your EA’s full potential. Here’s What […]

You Just Got Superpowers — What’s Next?

Welcome to Superpowers! We’re excited to help you achieve new levels of freedom and growth! Hiring your right-fit Executive Assistant is about clearing the way for you to focus on what matters most. We’ve refined onboarding to be simple, strategic, and tailored to you. Whether you thrive on big-picture thinking or live in the details, […]

5 Advanced Tasks for Executive Assistants

So your Executive Assistant is doing a great job handling the standard EA tasks like managing your inbox, schedule, and to-do list, but they are capable of doing even more.  Here are 5 advanced tasks for Executive Assistants: Project management As your liaison, your assistant can be a project manager in your place. As the […]